Over 40?
It's not too late to get strong.
Build a body that's as capable as it looks.
Not much time to train? Then let's create the fitness plan that's tailored to your life.
One-to-one bespoke coaching with full messaging support and video technique feedback.
Delivered to your device, anytime, anywhere.
Over 40?
It's not too late to get strong.
Build a body that's as capable as it looks.
Not much time to train? Then let's create the fitness plan that's tailored to your life.
One-to-one bespoke coaching with full messaging support and video technique feedback.
Delivered to your device, anytime, anywhere.
Hi, I'm Sam
I'm Sam and I've been coaching strength, mobility and movement for nearly 20 years, with influences ranging from cycling to olympic weightlifting to calisthenics to dance.
I've helped hundreds of people discover that you can improve your strength, mobility and longevity, all while juggling a busy job, family and social life.
Sure, we'd all like to build bodies that look like we're still in our twenties. But how about building a body that's just as capable as it looks?
Losing strength, power, bone density or even just the simple ability to touch your toes is not inevitable as you age.
And improving those qualities doesn't require hour upon hour every week.
It just requires consistency, smart progression and a touch of reflection.
Even if you're 40, 50, 60 or older...
So how do we do this?
Hi, I'm Sam
I've been coaching strength, mobility and movement for nearly 20 years, with influences ranging from cycling to olympic weightlifting to calisthenics to dance.
I've helped hundreds of people discover that you can improve your strength, mobility and longevity, all while juggling a busy job, family and social life.
Sure, we'd all like to build bodies that look like we're still in our twenties. But how about building a body that's just as capable as it looks?
Losing strength, power, bone density or even just the simple ability to touch your toes is not inevitable as you age.
And improving those qualities doesn't require hour upon hour every week.
It just requires consistency, smart progression and a touch of reflection.
Even if you're 40, 50, 60 or older...
So how do we do this?
HOW THE PROCESS WORKS
Free consultation.
We get to know each other. I learn about your goals, exercise history, current training, likes and dislikes. Then we decide if we're a good fit.
Programme design and delivery.
I write your bespoke programme based on the information I collected during our consultation. This, generally, is a first iteration - a jumping off point.
We collaborate on refining the programme together.
I love the education side of training - you'll learn about how the programme is designed (as far as you're interested!) and will be part of the decision-making progress as we go.
Accountability and improvement.
With the option of video calls and private messaging each week, we'll work together to improve the programme and hone your exercise and movement technique.
HOW THE PROCESS WORKS
Free consultation.
We get to know each other. I learn about your goals, exercise history, current training, likes and dislikes. Then we decide if we're a good fit.
Programme design and delivery.
I write your bespoke programme based on the information I collected during our consultation. This, generally, is a first iteration - a jumping off point.
We collaborate on refining the programme together.
I love the education side of training - you'll learn about how the programme is designed (as far as you're interested!) and will be part of the decision-making progress as we go.
Accountability and improvement.
With the option of video calls and private messaging each week, we'll work together to improve the programme and hone your exercise and movement technique.
WHAT YOU'LL GAIN
Feel younger
Get pain-free
Become consistent
Improve your longevity.
In studies, strength training has been repeatedly observed to reverse age-related decline.
Ageing is a lifestyle choice.
Build resiliency to pain and injury.
Learn how to train strength through a full range of mobility.
Learn how to balance strength training with endurance activities like running and cycling.
Consistent training = consistent results.
Don't try to bend your life around a fitness plan that's impossible to follow for more than 2 weeks.
Let's create a programme tailored to your schedule.
Training options
Gain confidence
Accountability
Train when, where and how long you want.
Don't like the gym? Then let's train at home with minimal equipment.
Don't have 60 minutes? Then let's train for 15 minutes every day.
In-depth exercise tutorials.
Improve your knowledge of fundamental training concepts.
Avoid common mistakes and get the most out of your body.
Finally achieve your goals - I'll guide you every step of the way.
I'll check in with you weekly.
Message me anytime.
Send me videos and I'll give you feedback on your exercise technique.
WHAT YOU'LL GAIN
Feel younger
Improve your longevity.
In studies, strength training has been repeatedly observed to reverse age-related decline.
Ageing is a lifestyle choice.
Get pain-free
Build resiliency to pain and injury.
Learn how to train strength through a full range of mobility.
Learn how to balance strength training with endurance activities like running and cycling.
Become consistent
Consistent training = consistent results.
Don't try to bend your life around a fitness plan that's impossible to follow for more than 2 weeks.
Let's create a programme tailored to your schedule.
Training options
Train when, where and how long you want.
Don't like the gym? Then let's train at home with minimal equipment.
Don't have 60 minutes? Then let's train for 15 minutes every day.
Gain confidence
In-depth exercise tutorials.
Improve your knowledge of fundamental training concepts.
Avoid common mistakes and get the most out of your body.
Accountability
Finally achieve your goals - I'll guide you every step of the way.
I'll check in with you weekly.
Message me anytime.
Send me videos and I'll give you feedback on your exercise technique.
THE INVESTMENT
£165 / month
Minimum 2 months commitment
Curious but still unsure?
Book a free consultation, with no obligation to sign up.
THE INVESTMENT
£165 / month
Minimum 2 months commitment
Curious but still unsure?
Book a free consultation, with no obligation to sign up.
"Sam is bloody awesome."
What else do people say?...
"My flexibility has come along a huge way." – Mick V
"Sam's guidance has been really great." – Michelle L
Roxanne K
“Sam is extremely knowledgeable and passionate about what he does but importantly he knows how to apply this to your own specific needs. He worked closely with me to understand what I was looking for and did an amazing job of helping me achieve my goals.
I came away from our sessions really confident and motivated to get stronger and it is paying off. The work and research between sessions also didn’t go unnoticed – finding exercises that would help with my golf swing is just one example of many! Whether you’re just starting out or looking to take your training to the next level, Sam’s your man.”
Livs B
“I regularly do Pilates and was a little nervous about what working with a personal trainer might involve. I knew I wasn’t interested in boot camp style training with a drill seargent shouting at me, nor did I want to get bulky muscles. So I was pleasantly surprised at the effort Sam made to explain exercises and teach me how strength training could improve how I felt without making me look like a bodybuilder!
My strength has really improved – I can now do a single-leg squat and I’ve nearly got my first pull-up – which I never thought I’d be able to do! I’m not sure how he does it, but Sam always manages to make me work hard without forcing me to do anything I don’t want to do.
Training with Sam is a fantastic learning experience and I’m really looking forward to seeing what I can achieve next with his help. If you get the chance to work with him, take it!”
Gabriel A
"Sam is the best trainer I've ever had. Smart, passionate and nuanced, he's helped me improve my strength on the bike and managed to keep me injury-free through multiple half marathons.
And he's done this over the years by writing programmes that have worked with the demands of my growing family and a hectic job that sees me travelling around the world, often with no access to a gym. I can't recommend him enough."
Mumtaj J
The Armour Velo programme has been such a game changer for me! It’s ideal if you want to build strength but don’t have hours to spend in the gym. Sam’s 12-week plan takes all the guesswork out of it — the videos are clear, the routine is simple, and it only takes about 15-20 minutes a day.
I love that everything’s mapped out for you, so you don’t have to think about which exercises to do or worry about overdoing it. Each day focuses on a different area, which keeps it interesting and manageable.
Sam really knows his stuff. He’s professional, very knowledgeable, and genuinely cares about helping you get results that fit your lifestyle. I’ve noticed such a difference already — my mobility’s improved, those little aches and pains have gone, and I’m feeling stronger and more toned.
If you’re after an easy-to-follow, effective strength programme with a great coach behind it, I can’t recommend Armour Velo enough. Thanks, Sam — I’m actually enjoying training now!
Tim B
“I had never used a personal trainer previously, and never understood the value – after all I know how to move/run, right? I was completely wrong – Sam started by examining how I move, enabling me to understand where I was strong and where I was weak. This would then form the basis for my training program.
The sessions I had with Sam were fun, informative and formed the basis for a program I’ve now taken on and become stronger where I needed to be strong. On from this, I would also recommend Sam for having expert knowledge of exactly how to lift and move in the correct manner to avoid injury and maximise the benefit of the exercise.
Now I have a strength program in place and 100% feel stronger and all the time I practice I’ve safe in the knowledge that I’m doing everything safely and efficiently thanks to Sam’s expertise. Oh, did I mention he’s also a great guy too – always made the sessions more enjoyable.”
Amy A
“I approached Sam for PT sessions when I fell pregnant as I was keen to keep up my general strength throughout my pregnancy and going forwards after having baby.
What impressed me most about Sam is his in-depth knowledge and keen interest in exercise and the body, and as such he is able to tailor the sessions to your personal circumstances. Sam is also very motivational and knowledgeable about diet which was also very helpful, especially in my particular situation.
Following my return to work later this year I am looking forward to more PT sessions with Sam!”
"Sam is bloody awesome."
What else do people say?...
"My flexibility has come along a huge way." – Mick V
"Sam's guidance has been really great." – Michelle L
Roxanne K
“Sam is extremely knowledgeable and passionate about what he does but importantly he knows how to apply this to your own specific needs. He worked closely with me to understand what I was looking for and did an amazing job of helping me achieve my goals.
I came away from our sessions really confident and motivated to get stronger and it is paying off. The work and research between sessions also didn’t go unnoticed – finding exercises that would help with my golf swing is just one example of many! Whether you’re just starting out or looking to take your training to the next level, Sam’s your man.”
Livs B
“I regularly do Pilates and was a little nervous about what working with a personal trainer might involve. I knew I wasn’t interested in boot camp style training with a drill seargent shouting at me, nor did I want to get bulky muscles. So I was pleasantly surprised at the effort Sam made to explain exercises and teach me how strength training could improve how I felt without making me look like a bodybuilder!
My strength has really improved – I can now do a single-leg squat and I’ve nearly got my first pull-up – which I never thought I’d be able to do! I’m not sure how he does it, but Sam always manages to make me work hard without forcing me to do anything I don’t want to do.
Training with Sam is a fantastic learning experience and I’m really looking forward to seeing what I can achieve next with his help. If you get the chance to work with him, take it!”
Gabriel A
"Sam is the best trainer I've ever had. Smart, passionate and nuanced, he's helped me improve my strength on the bike and managed to keep me injury-free through multiple half marathons. And he's done this over the years by writing programmes that have worked with the demands of my growing family and a hectic job that sees me travelling around the world, often with no access to a gym. I can't recommend him enough."
Mumtaj J
“I regularly do Pilates and was a little nervous about what working with a personal trainer might involve. I knew I wasn’t interested in boot camp style training with a drill seargent shouting at me, nor did I want to get bulky muscles. So I was pleasantly surprised at the effort Sam made to explain exercises and teach me how strength training could improve how I felt without making me look like a bodybuilder!
My strength has really improved – I can now do a single-leg squat and I’ve nearly got my first pull-up – which I never thought I’d be able to do! I’m not sure how he does it, but Sam always manages to make me work hard without forcing me to do anything I don’t want to do.
Training with Sam is a fantastic learning experience and I’m really looking forward to seeing what I can achieve next with his help. If you get the chance to work with him, take it!”
Tim B
“I had never used a personal trainer previously, and never understood the value – after all I know how to move/run, right? I was completely wrong – Sam started by examining how I move, enabling me to understand where I was strong and where I was weak. This would then form the basis for my training program.
The sessions I had with Sam were fun, informative and formed the basis for a program I’ve now taken on and become stronger where I needed to be strong. On from this, I would also recommend Sam for having expert knowledge of exactly how to lift and move in the correct manner to avoid injury and maximise the benefit of the exercise.
Now I have a strength program in place and 100% feel stronger and all the time I practice I’ve safe in the knowledge that I’m doing everything safely and efficiently thanks to Sam’s expertise. Oh, did I mention he’s also a great guy too – always made the sessions more enjoyable.”
Amy A
“I approached Sam for PT sessions when I fell pregnant as I was keen to keep up my general strength throughout my pregnancy and going forwards after having baby.
What impressed me most about Sam is his in-depth knowledge and keen interest in exercise and the body, and as such he is able to tailor the sessions to your personal circumstances. Sam is also very motivational and knowledgeable about diet which was also very helpful, especially in my particular situation.
Following my return to work later this year I am looking forward to more PT sessions with Sam!”
Still not sure?
No problem!
Let me coach you in my next FREE 8-day Workshop.
During the workshop, I'll take you through some of my favourite exercises, dispel some of the common and most damaging myths cyclists are regularly told about strength training, and help you start building a strength habit - all in just 15 minutes a day and with minimal equipment.
The workshops are live - which means you can ask me any questions as we go, including training questions and questions on how the paid programme works before you commit any money. All I ask is a little of your time!
Hit the button below to sign up and grab one of the last spots. The next workshop starts Monday 17th November 2025.
THURSDAY 5TH JUNE 2025
Age slower.
Have more adventures.
