Get stronger on and off the bike.
Get stronger
on and off the bike.
Incline Programme
Bespoke Online Coaching
Personal Training
12-week online programme with personalised coaching feedback to help you build strength and mobility for cycling.
Take your training to the next level with a programme and expert guidance tailored specifically to you.
One-to-one sessions with me at Gym Nation, London Bridge, UK
Incline Programme
12-week online programme with personalised coaching feedback to help you build strength and mobility for cycling.
Bespoke Online Coaching
Take your training to the next level with a programme and expert guidance tailored specifically to you.
Personal Training
One-to-one sessions with me at Gym Nation, London Bridge, UK
"Sam is bloody awesome."
What else do people say?...
"My flexibility has come along a huge way." – Mick V
"Sam's guidance has been really great." – Michelle L
Mumtaj J
The Armour Velo programme has been such a game changer for me! It’s ideal if you want to build strength but don’t have hours to spend in the gym. Sam’s 12-week plan takes all the guesswork out of it — the videos are clear, the routine is simple, and it only takes about 15-20 minutes a day.
I love that everything’s mapped out for you, so you don’t have to think about which exercises to do or worry about overdoing it. Each day focuses on a different area, which keeps it interesting and manageable.
Sam really knows his stuff. He’s professional, very knowledgeable, and genuinely cares about helping you get results that fit your lifestyle. I’ve noticed such a difference already — my mobility’s improved, those little aches and pains have gone, and I’m feeling stronger and more toned.
If you’re after an easy-to-follow, effective strength programme with a great coach behind it, I can’t recommend Armour Velo enough. Thanks, Sam — I’m actually enjoying training now!
Bill W
“In addition to his bike skills coaching, Sam designed and delivered a circuit training class for Herne Hill Youth Cycling Club. Sam’s approach and delivery was just right – he put everyone at their ease, but also went into enough detail to get the most out of every exercise, and to test their limits.”
Deborah C
I was almost not going to join the programme but when I heard Sam say that he had been able to help cyclists with shoulder issues, I thought it might be worth giving it a go! In my mind I was only going to do the 12 weeks and then stop but I've seen such positive results I can't stop!
For me the slow, careful build up on the upper body/shoulder strength work has been key. I've never felt like I've hurt myself or made my shoulders worse but I feel I've just got slowly stronger. It's meant that I rarely get shoulder pain now when I'm on the bike (only if I've done multiple long days) and I find my posture sitting infront of the computer has also improved.
I knew that, being in my late 50s, I should really be doing some strength training but didn't think I had time to go to the gym. This programme has been great for me as I can fit in 20-30 mins in a morning. It's only a small commitment but the benefits have been great for me. Look forward to seeing how strong I can get!
Gabriel A
"Sam is the best trainer I've ever had. Smart, passionate and nuanced, he's helped me improve my strength on the bike and managed to keep me injury-free through multiple half marathons. And he's done this over the years by writing programmes that have worked with the demands of my growing family and a hectic job that sees me travelling around the world, often with no access to a gym. I can't recommend him enough."
Celia D
I’ve known for several years that I need to do strength and conditioning. I’m approaching 60 and have a knee niggle and tennis elbow. I’ve been to an osteopath and a physiotherapist (both excellent) but find it difficult to keep up with the exercises when left to my own devices. And I also forget the exact instructions and worry about doing it wrong.
Sam was recommended by a friend at the Herne Hill Velodrome, and I thought that daily exercises set by someone to whom I’m accountable might be just the trick. And they are! I can fit the programme into my day, each day. Having Sam there keeps me honest. And his super-clear instructions mean that I know and understand what I have to do. If I forget, I just watch the video again. And if I can’t seem to get it right then I can always send a video of myself, and he explains what and how I need to do it slightly differently.
The main changes I’ve found since being on the programme are (i) the knee niggle is finally improving (I think it’s the shrimp squats!) and (ii) I feel more powerful on the bike. That said, for me, the goal is not so much performance as staying fit and being able to keep cycling as much and as fast as I do without injury.
Thank you, Sam!
Charlie B
"I was immediately impressed with Sam’s depth of knowledge and experience. The smartest trainer I’ve met, he’s always clear and informative while knowing when to push me a little harder and get me to do more than I realised I could. Since working with him, not only have I lost weight and got stronger but I’ve also completed my first triathlon."
Feel younger
Improve your longevity.
In studies, strength training has been repeatedly observed to reverse age-related decline.
Get pain-free
Build resiliency to pain and injury.
Learn how to train strength through a full range of mobility.
Learn how to balance strength training with endurance activities like running and cycling.
Become consistent
Consistent training = consistent results.
Don't try to bend your life around a fitness plan that's impossible to follow for more than 2 weeks.
Let's create a programme tailored to your schedule.
Training options
Train when, where and how long you want.
Don't like the gym? Then let's train at home with minimal equipment.
Don't have 60 minutes? Then let's train for 15 minutes every day.
Gain confidence
In-depth exercise tutorials.
Improve your knowledge of fundamental training concepts.
Avoid common mistakes and get the most out of your body.
Accountability
Finally achieve your goals - I'll guide you every step of the way.
I'll check in with you weekly.
Message me anytime.
Send me videos and I'll give you feedback on your exercise technique.
"Sam is bloody awesome."
What else do people say?...
"My flexibility has come along a huge way." – Mick V
"Sam's guidance has been really great." – Michelle L
Celia D
I’ve known for several years that I need to do strength and conditioning. I’m approaching 60 and have a knee niggle and tennis elbow. I’ve been to an osteopath and a physiotherapist (both excellent) but find it difficult to keep up with the exercises when left to my own devices. And I also forget the exact instructions and worry about doing it wrong.
Sam was recommended by a friend at the Herne Hill Velodrome, and I thought that daily exercises set by someone to whom I’m accountable might be just the trick. And they are! I can fit the programme into my day, each day. Having Sam there keeps me honest. And his super-clear instructions mean that I know and understand what I have to do. If I forget, I just watch the video again. And if I can’t seem to get it right then I can always send a video of myself, and he explains what and how I need to do it slightly differently.
The main changes I’ve found since being on the programme are (i) the knee niggle is finally improving (I think it’s the shrimp squats!) and (ii) I feel more powerful on the bike. That said, for me, the goal is not so much performance as staying fit and being able to keep cycling as much and as fast as I do without injury.
Thank you, Sam!
Mumtaj J
The Armour Velo programme has been such a game changer for me! It’s ideal if you want to build strength but don’t have hours to spend in the gym. Sam’s 12-week plan takes all the guesswork out of it — the videos are clear, the routine is simple, and it only takes about 15-20 minutes a day.
I love that everything’s mapped out for you, so you don’t have to think about which exercises to do or worry about overdoing it. Each day focuses on a different area, which keeps it interesting and manageable.
Sam really knows his stuff. He’s professional, very knowledgeable, and genuinely cares about helping you get results that fit your lifestyle. I’ve noticed such a difference already — my mobility’s improved, those little aches and pains have gone, and I’m feeling stronger and more toned.
If you’re after an easy-to-follow, effective strength programme with a great coach behind it, I can’t recommend Armour Velo enough. Thanks, Sam — I’m actually enjoying training now!
Deborah C
I was almost not going to join the programme but when I heard Sam say that he had been able to help cyclists with shoulder issues, I thought it might be worth giving it a go! In my mind I was only going to do the 12 weeks and then stop but I've seen such positive results I can't stop!
For me the slow, careful build up on the upper body/shoulder strength work has been key. I've never felt like I've hurt myself or made my shoulders worse but I feel I've just got slowly stronger. It's meant that I rarely get shoulder pain now when I'm on the bike (only if I've done multiple long days) and I find my posture sitting infront of the computer has also improved.
I knew that, being in my late 50s, I should really be doing some strength training but didn't think I had time to go to the gym. This programme has been great for me as I can fit in 20-30 mins in a morning. It's only a small commitment but the benefits have been great for me. Look forward to seeing how strong I can get!
Gabriel A
"Sam is the best trainer I've ever had. Smart, passionate and nuanced, he's helped me improve my strength on the bike and managed to keep me injury-free through multiple half marathons. And he's done this over the years by writing programmes that have worked with the demands of my growing family and a hectic job that sees me travelling around the world, often with no access to a gym. I can't recommend him enough."
Bill W
“In addition to his bike skills coaching, Sam designed and delivered a circuit training class for Herne Hill Youth Cycling Club. Sam’s approach and delivery was just right – he put everyone at their ease, but also went into enough detail to get the most out of every exercise, and to test their limits.”
Charlie B
"I was immediately impressed with Sam’s depth of knowledge and experience. The smartest trainer I’ve met, he’s always clear and informative while knowing when to push me a little harder and get me to do more than I realised I could. Since working with him, not only have I lost weight and got stronger but I’ve also completed my first triathlon."
Still not sure?
No problem!
Let me coach you in my next FREE 8-day Workshop.
During the workshop, I'll take you through some of my favourite exercises, dispel some of the common and most damaging myths cyclists are regularly told about strength training, and help you start building a strength habit - all in just 15 minutes a day and with minimal equipment.
The workshops are live - which means you can ask me any questions as we go, including training questions and questions on how the paid programme works before you commit any money. All I ask is a little of your time!
Hit the button below to sign up and grab one of the last spots. The next workshop starts Monday 17th November 2025.
THURSDAY 5TH JUNE 2025
Age slower.
Have more adventures.
